I was born in Belgium, but actually grew up in a place called Newton, Massachusetts. It’s a nice place with a lot of snow, and history, and actually at least three famous people (Matt Damon, Amy Poehler and Matt Leblanc). After high school I moved to Israel for a few years and then in 2009 my brother Omer, my dad Shimon, my sister Vered and I started a waffle restaurant in Oregon. This was a pretty wild ride. The business quickly expanded to three locations and 50+ employees, and I matured a lot in a very short amount of time.

What was also interesting about this time period is that this was when smartphones first came out (remember that?). I became really curious about digital products, and my first instinct was actually to fly to India (and grow a huge mustache), to travel but also to try and build my first digital product. I learned that I had a huge curiosity and I moved back to Israel to feed that curiosity. Since then, I have been learning non-stop about design and products; from data visualization to calligraphy, to the never ending nebula of AI tools and continuously changing ways to solve design problems.